RAM Truck 2024

RAM Truck 2024


Ram Truck Brand Reveals Highly Anticipated All-new, Allelectric Ram 1500 REV in 60-Second ‘Premature Electrification’ Big Game Commercial, Opens Up Online Reservations

  • RamREV.com open to consumers to reserve a place in line to pre-order the allnew, all-electric Ram 1500 REV
  • The Big Game spot revealing the Ram 1500 REV for the very first time marks the next step in Ram Truck brand’s electrified journey seeking to again redefine the pickup truck segment
  • Ram Truck brand’s 60-second television Big Game commercial “Premature Electrification” features actor Jason Jones
  • In the commercial, Jones humorously addresses potential electrification concerns that may weigh on consumers’ minds when purchasing an electric truck
  • With the future addition of the Ram 1500 REV to the brand’s award-winning lineup, the brand will give its owners more choices than ever to meet their individual truck needs, with the intention to deliver the right EV truck at the right time
  • Consumers can become part of the Ram Revolution, offering a unique and exclusive Rev Insider+ membership program at RamREV.com, today
  • Rev Insider+ membership program unlocks privileges, including reserving a place in line for pre-ordering, and exclusive access to events, news and information about the future of Ram electrified trucks

February 12, 2023 , Auburn Hills, Mich. – The Ram Truck brand unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also signaled the official opening of customer reservations for a place in line to perorder the truck at RamRev.com.

The 60-second commercial, “Premature Electrification,” which will air early in the fourth quarter of tonight’s (February 12) game, was released early today across Ram’s social media channels. The spot features Emmy-nominated actor Jason Jones (“The Detour,” “The Flight Attendant,” “The Daily Show”) as he addresses head-on some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power and payload.

“We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously,” said Olivier Francois, global chief marketing officer, Stellantis. “As we open reservations today for a place in line to pre-order the all-electric Ram 1500 REV, we wanted to directly address any potential concerns about EV truck ownership using an approach that we believe will resonate with our truck-buying consumers. The intent of the spot is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the last several years as we prepare to introduce the all-electric Ram 1500 REV to the market in 2024.”